The New Tones of Timeless.
Brand Platform For Brooks Brothers Group Inc.
Heralded among ages of clothiers, Brooks Brothers has long been known for its distinctive weaving of timeless quality into each of its classic garments. To bring their story to new site, Brooks Brothers worked with Acumenium to design an offering that befits both the tone and fabric of their heritage.
Providing back-story as well as premier branding, this platform combines editorial with e-commerce to enhance product distinction. From Seasonal Previews to New Arrivals to Classic Favorites, a diverse blend of features invites the distinctive buyer to discover their own sense of style. The result artistically tones the essence of the Brooks Brothers brand — a seamless foray into distinctive dressing.
- Creative Direction With Ken Seiff and Marko Bon
- User Experience With Marko Bon
- Art Direction
- Visual Design
Enter through a revolving door of Brooks Brothers lifestyle. A preview of featured images draws the viewer into a carrousel of fashion. From New Arrivals to Featured Stories, this overview showcases the Brooks Brothers connection of culture and collection — the latest from a timeless trendsetter.
The doorway to the Men’s Department follows the same hierarchy as Home. Featured collections are presented through a rotating carrousel of lifestyle images. From Traveling to Weekend to Modern Classics — browsing by collection or by category — the left navigation panel allows direct access.
The chosen category is introduced through its lifestyle image. Below, a grid view displays a range of product items complete with color choices, customer rating, price, and the option to save to your personal profile. View in larger 2-column or smaller 3-column formats as a variety of sorting options helps you zero in.
To capture the confidence of a brand with a long-standing reputation of quality, the product detail brings you up-close and personal. A dominating product image with multiple views introduces the ordering module. A continued scroll reveals historical context, and displays additional Recommends for further enticement.
For the female shopper, putting it all together is foremost, leaving nothing to chance. Leading with New Arrivals, the diverse product selection is clean and image-focused. A hover feature allows either a quick view or deeper product detail. Lookbook makes putting it all together a snap.
Find A Store
The option of an immediate search is first and foremost, and appears above a promo area highlighting featured stores. Once initiated, the search delivers a list view of area stores that includes: address, contact info, hours of operation and sales associates. The choice of mapped directions is a deeper offering, as is an associate profile page for scheduling personal appointments.
Straight to the point and simple to use, the profile area features Sign In or Sign Up. Customer registration is encouraged through the advantages it offers: recording sizes and preferences, receiving personal recommendations, faster check-out and tracking orders. Returning customers receive the benefits.
My Settings at a glance keeps the saved information personal and available for the registered user to edit and review. Sizes, preferences, orders past and present, favorite stores and associates, even remembered items for future shopping, all organized and displayed.