Showcasing Authentic Danish Modern Design.
Master Brochure for dkVogue
Modern design fully emerged in post-war Europe as new simplicities became more desirable and new technologies made cleaner form and function possible. Denmark’s design contribution of furniture in harmony with the human body proved such a distinct interpretation of the Bauhaus principles, that it continues today to earn recognition.
As the largest distributor of authentic Danish furnishings, dkVogue required a direct marketing piece to showcase this iconic collection. Organized by designer, this master brochure presents the uniquely Danish point of view.
- Creative Direction
- Art Direction
- Visual Design
The distinct character of Danish Modern furnishings has the power to transform any room into an inspiring, timeless classic. Featured in the MoMA and other museums worldwide, this collection of Denmark’s finest is as relevant today as it was a half century ago.
Hans J. Wegner
As a master of Danish Modernism, Hans Wegner developed a style known as organic functionalism. Distinctly graceful, his tapering and curving of solid wood chairs is his most notable contribution. Trained as a carpenter, Wegner’s affinity for wood resulted in a lifetime achievement of over 500 unique chair designs, many of which are still icons today.
Each piece of Poul Kjærholm’s work is sculpture in itself. Focused on durability and longevity, Kjærholm was especially drawn to industrial materials. His ability to craft steel and other metals with expressive quality became his signature. His combining of metals with natural wood and leather lead to the modern trend that continues today.
Growing up in a small Danish village without electricity, Poul Henningsen developed a fascination for light and the electric lightbulb. His studies in light distribution and anti-glare techniques spawned a career of award-winning lighting fixtures.
Though trained as an architect, Arne Jacobsen is best known for his modernist furniture design. His most important contributions were created to complement his architectural projects. Noted for their natural sense of proportion, Jacobsen’s designs are grounded with a strong human element.
Thygesen | Sorensen
Thygesen and Sorensen are best known for their impact on the development of wood lamination and wood molding techniques. Their impressive body of work with these materials has been exhibited in national museums throughout the world.
Founded in 1967, Gubi International is best known for the rebirth of icon Danish Modernist pieces long discontinued. Their quality materials and excellent craftsmanship now extend to new commissions from internationally recognized designers. Conceived from the vision of its founders, a new generation now continues the family legacy.
Niels Gammelgaard and Lars Mathiesen founded Pelikan Design in 1978 as a Copenhagen-based industrial design studio. Designing products for various industries, Pelikan Design is best known for its contract furniture. Winning large, commercial space commissions worldwide, they continue at the forefront of modern Scandinavian design.
Finn Juhl viewed design as an holistic experience, blending architecture, interior and furniture design into one practice. Partnering with a master cabinetmaker, Juhl created chairs that broke tradition by freeing upholstered areas from their wood counterparts. Exhibiting his work in the U.S. in the mid-1950’s, Juhl introduced Danish Modern design to mid-century America.
The creative collaborations of Stelton owner Peter Holmblad and designer Erik Magnussen in the 1960’s, began a prolific 30-year period of home product creations with a distinct Danish Modern aesthetic. The first and most iconic of these was the Stelton Vacuum Jug, which remains a favorite today.
Beginning his career as an apprentice in jewelry design, Erik Bagger imagined bringing the quality and precision of the jeweler’s craft to everyday objects. Over the years his company has created an award-winning range of glassware, porcelain and decorative household items with a clean, modern aesthetic.
Once the largest distributor of Danish Modern furniture in the U.S., dkVogue has since moved on. However, the impact created from highlighting this significant era of design history has brought new life to the modernist movement, bringing with it new commercial success stories.