Mid-Century Modern meets a New Horizon.
Brand Platform Proposal for HHPS Holdings LLC.
As one of the few remaining architecturally intact Mid-Century Modern hotels, The Horizon Hotel of Palm Springs boasts an iconic past. From its legendary architect, William F. Cody, to its original owner, Hollywood producer Jack Wrather, this once private retreat was reborn as a modern oasis in the desert. To propose a new brand voice as pure in design as the Horizon itself, Acumenium created a seamless organic experience staged on a palette of black and white.
The opening beauty sets a spatial tone that draws the viewer into panoramas of light that travel from structure to grounds. Reminders that this lush playground has amenities targeted directly to its clientele are enhanced as further discovery reveals increased specificity. Easy to view and easy to use, the hotel experience unfolds. All in all, this proposed new brand voice documents an iconic boutique hotel’s emergence on a New Horizon.
Photography by Steve King and The Horizon Hotel Archives.
- Digital Strategy
- Creative Direction
- User Experience
- Art Direction
- Visual Design
The dazzling view from this first panorama of images serves to maximize the impact of mid-century modern’s greatest feature — its architecture. The beauty of its spatial design invites the viewer to enter this crisp, calm, clean environment — to enjoy both indoor and outdoor vacations at the same time.
A further scroll reveals the upgraded summary of Horizon’s modern room design. The choice of eco-friendly king or queen rooms, with kitchenette options; an impressive list of services and amenities like badminton courts; plus at-a-glance reviews from other guests — blend in detail to complete the story.
As a way to draw new clients, say thank-you to it’s present ones, or simply create more buzz for the hotel, the Offers section entices the user to keep coming back. Seasonal specials, upgrades or social media promotions are easily updatable.
The fascinating heritage of this hotel continues to play a rich role in Horizon’s current life. The 1950’s Gallery retells the story of this personal retreat become playground for the Hollywood Elite, reminding the viewer — they too could be part of this picture.
The Horizon allure is perfect for events. A stunning mountain backdrop, lush private gardens, and intimate scale send a compelling invitation for the personal event: a wedding, a business retreat, a private party. A memorable location for any occasion.
Always at hand, the reservations module makes booking quick and easy. A simple 3-step process allows the viewer to select a date, view the room, and book it from any device in moments. Plan Your Stay, Choose Your Room, Confirm Your Stay, done.