Artistic Expression finds Legendary Life.
Mobile Brand Platform Proposal for Moleskine SLR.
From the moment of its birth, the Moleskine notebook took on legendary fame. Its hallmark was established with a clear, simple focus — bring back to life the tools of personal expression used by such artists as Van Gogh, Picasso and Hemingway. Made in Italy, these artistic tools continue the original heritage — the creative as nomad, free to move, to travel, to document, to imagine. Acumenium’s charge was to reflect this tradition of creative expression through a mobile platform with a European voice.
The opening visuals set a classic, sophisticated tone. The choice of rich color matches the product quality. The display, at once imaginative and inviting, suggests the passion that all creatives attach to their favorite genres of art. Whatever the brand of expression, Moleskine has life to offer it.
- Digital Strategy With Pablo Gonzalez
- Creative Direction With Pablo Gonzalez
- User Experience
- Art Direction
- Visual Design
Featured collections capture the senses through stunning key visuals. Rich, lifestyle photography engages the imagination while leading you below to the collection’s specific products. The invitation to explore is by design, one that makes travelling deeper a tap.
The depth of Moleskine’s product line is revealed. Themed collections offer portals through which the user can open a compelling display of artistic tools, all relating to the chosen theme. A new world of nomadic objects awaits.
Journeying encompasses possibility as this deeper foray into product depicts. The choice of City Notebooks previews a wide range of world capitals from which to choose. As choice invites, opportunity unfolds.
The details of the City Notebook previewed here depict its commitment to the creative voyager. No other guide offers the ability to customize so thoroughly. Each section designed for commentary, inscription or sketch promises a personal travel documentary. The contemporary nomad never met a more adventurous partner.